Sales...

There are endless amounts of material on how to be the best sales person, you have relationship selling, in your face selling, the one minute closer, blah blah blah. The secret to selling is understanding that these decisions to purchase are made by emotions, logic may help the prospect understand but emotions are the reason they actually commit to buying. Become adept at learning what makes people get excited about what your selling. Is it greed, adversity to risk, peace of mind, self-esteem, all of these feelings may play a part but the key to great selling, is not "selling" at all. It's learning to understand people at their very core being. Forget the used car sales manipulation tactics and focus on giving people exactly what they want. If done properly when it comes time to close the sale, the paperwork will be a formality, not the big tense situation most sales people experience. We don't walk into McDonald's to shop around, the emotional decision to buy has already been made and they have us at hello....