Selling the Brooklyn Bridge...

Is selling small one-inch sized pieces of lumber from the Brooklyn Bridge for $14.95 each smart or stupid?








SEVEN MILLION DOLLARS SMART. The story goes that a man picked up some lumber from the Brooklyn Bridge construction site and had it cut into small pieces, sending out a press release stating that he was selling the Brooklyn Bridge for $14.95. He sent out thousands of orders each complete with a piece of the Brooklyn Bridge along with a certificate stating that the lumber was from the bridge and that the person was now the proud owner of the Brooklyn Bridge or a piece thereof.

Not bad for a little creative thinking and seeing opportunity where others saw old worthless lumber scraps....