business philosophy: best practice vs. fresh practice...

does your company push to evolve? do you innovate whenever possible?

do you spend any of your time laying down under your desk? sound silly? maybe and it will change your perspective, put your mind in a different state of thought...

many companies stay put in the comfort rut or "best practice rut". spend some time today with your feet up on your desk, stop looking busy for busy sake, put the cell down, don't answer emails for the afternoon, 1 out of 200 are really important anyway the rest waste your time...want to do some real work? get out of the office, smell the street, taste and explore something new today.

look at the behavioral traits of your customers in a different way. focus on creating a "buy list", reasons (you currently think) as to why customers buy your product. then spend time confirming the list and then create a new list of even more reasons to buy...