as of november of last year, facebook officially entered the ad game. some of you who are members of facebook may have noticed the ad's popping up on the side of your facebook page applications as well as in your news feeds. to test the waters and potential power of the facebook network i've launched a new facebook page for fusedlogic inc. further, i've also initiated an ad campaign that should run shortly once approved to be within the facebook guidelines.
the key here will be to measure response rates of this ad, (facebook has some level of analytics as part of their program) and also whether the fusedlogic facebook page will become what i hope will be a hub of communication on various business topics by all of you...
when thinking about your web 2.0 or social marketing strategy it's important to coordinate many different elements and to cross-pollinate the content your creating. sure, it takes effort to set these elements up initially and certainly to maintain these elements as well. i'm still of the opinion that these efforts on behalf of fusedlogic have paid dividends to our branding, exposure in general and also with better informed inquiries about our services.
reach out and add me as a friend on facebook, join the newly started discussion at the fusedlogic facebook page and/or here, i'd love to hear from you and what you have to say...let us know about your blogging efforts, web 2.0 and social networking experiences...
Wednesday, January 30, 2008
facebook ad play...
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