come and get'em while you can...the first ever fusedlogic t-shirt. i don't know why i haven't made some prior to this...
actually, that seems even more strange when i tell you that the first ever company this serial entrepreneur ever started was a t-shirt company at age 18 with my first ever business partner cail johnson. complete trial and error. however, we did get our designs into the largest mall in the world...and we did get lots of compliments on our work.
too bad that low margins but more importantly lack of marketing savvy killed the deal. we simply didn't understand the big leagues in terms of textiles.
really, we just had some things to say in ink on cotton, and when that was done it became more like a struggle. what we really needed at that time was a mentor who understood our plight and who got the whole reason for being a t-shirt company.
this was a great experience for all sorts of reasons, in fact, we did accomplish our dream which was we wanted to be successful enough to be walking down the street or in a mall and actually see one of our designs on someone we didn't know...that happened to our friend and to us separately. we were very proud and were reminded of why we put all the effort in.
actually, i bump into people from time to time who still have our shirts and other items such as shorts and sweatshirts, they still rave about them, they have some holes in peculiar places now but that's what happens when you were your favorite shirt all the time...
our best selling t-shirt was our "ginormously canadian" and for all of you who have never heard of the word "ginormous" it was a derivitive of combining - giant and enormous.
anyway it was fun to go through the process, maybe i'll continue to reminisce and do some more...
Sunday, July 30, 2006
t-shirts are in...
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