turning creativity into a formula...

even the largest companies on the planet struggle with generating ideas that can be turned into a profitable product or service. commercializing a new technology or business concept is one of the toughest things to do...

so what can a small business with a fraction of the resources do to stay competitive? most business owners don't look immediately at their staff for inspiration, however, you should realize that you have thinkers right in your organization that might have the next cool product idea. let them express their ideas to you and reward their creativity.

if you're a one person show, then take a retreat and bring along your trusted advisors. taking time away from daily operations can really help you gain perspective.

taking time to listen to others regarding your business is time well spent. you'll find that not everyone thinks about what you do the same way and that can lead to innovation. once you think you've found a new idea you want to expend resources on, focus on structuring a formula that is centered around repetition and always remember to have fun coming up with that next big idea...