Yes that's right, the dinosaurs are afraid. Many are running scared. Why? Simple, they want to "manage or control" the conversation and their corporate structure is less than transparent. Not to suggest that they're hiding something illegal, but most internal corporate environments are filled with political turf wars, that many corporate cultures are less than open, empowering and engaging.
Culture is extremely important in the context of developing a winning social media strategy, especially for a large corporation. If the culture itself enters the social media world with doubt, fear and barriers, it's my opinion that the overall strategy will most likely reflect these same elements.
Do you think "corporate culture" plays a key role in the development of a social media strategy?
Follow me on Twitter to keep in touch and let's talk more about the issue above. Also, the first of my (4) articles on social media came out today, if you'd like a copy don 't hesitate to ask.
Culture is extremely important in the context of developing a winning social media strategy, especially for a large corporation. If the culture itself enters the social media world with doubt, fear and barriers, it's my opinion that the overall strategy will most likely reflect these same elements.
Do you think "corporate culture" plays a key role in the development of a social media strategy?
Follow me on Twitter to keep in touch and let's talk more about the issue above. Also, the first of my (4) articles on social media came out today, if you'd like a copy don 't hesitate to ask.
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