Big Corporations are AFRAID!

Yes that's right, the dinosaurs are afraid. Many are running scared. Why? Simple, they want to "manage or control" the conversation and their corporate structure is less than transparent. Not to suggest that they're hiding something illegal, but most internal corporate environments are filled with political turf wars, that many corporate cultures are less than open, empowering and engaging.

Culture is extremely important in the context of developing a winning social media strategy, especially for a large corporation. If the culture itself enters the social media world with doubt, fear and barriers, it's my opinion that the overall strategy will most likely reflect these same elements.

Do you think "corporate culture" plays a key role in the development of a social media strategy?

Follow me on Twitter to keep in touch and let's talk more about the issue above. Also, the first of my (4) articles on social media came out today, if you'd like a copy don 't hesitate to ask.

The State of Web 2.0 in Edmonton, Calgary, Sherwood Park, Alberta

Recently, I've been asked to write an article in a quarterly magazine called "Propel", a Web 2.0 focused publication about to launch this coming June here in Alberta. First of all, I'm honored to be a part of such a cool project and second I'm excited at the prospect of having further opportunity to communicate my ever growing affection for this "Internet revolution" as Seth Godin calls it. My passion lies with explaining to you the small business owner that if you as a business haven't yet figured you should be paying attention to this phenomenon, you're so far behind now it's....well....sick. There's already large 2.0 dot coms being bought out like crazy that's an indication of the maturity of those communities and general state of trends to come.

Another exciting happenstance is that June will be about the time my new book should be launching. Resulting in what I think will be even more excellent opportunities galore as a result of this alignment of the stars. I can literally feel the energy converging in a positive way, things are clicking, falling into place and flowing nicely.

That said, I'm under a steep deadline now like so many other writers. This means I gotta go folks. Have an awesome and profitable day.

Edmonton Alberta Real Estate, Facebook Seminar

Here's just a bit of tooting our own horn at fusedlogic inc and ClearpathSEO...

Yesterday morning was our Disruptor School Facebook seminar for the Alberta Real Estate industry and Edmonton and Sherwood Park area small business. In the audience we had folks up from Calgary, members of the Sherwood Park and District Chamber of Commerce, Edmonton Chamber of Commerce members, Realtors, Real Estate investors, property managers, the Edmonton Journal, mortgage specialists, McDonald's, sales people from the print and sign industries as well.

Disruptor School Seminar Satisfaction Ratings:

1. A Disaster

2. Forgettable

3. A Good Job

4. Terrific

5. Excellent

RESPONSES:

1 = 0

2 = 0

3 = 9

4 = 42

5 = 70

AVERAGE: Overall feeling of attendee satisfaction: 4.5 out of 5

Every single respondent said "YES" they would recommend this seminar to a business colleague.

92.9 % of respondents said they would attend another seminar.

Comscore report says integrate video...

ComScore released an eye-opening report that shows that nearly 1 billion search results each and every month now contain an "Universal Search" result. Universal Search results are defined as anything other than a standard web result or paid search result, such as video, maps, local information, news, weather, etc. And its clear that video is playing a large part in those results.

From Small Business SEM:

• of 1.2 billion queries, 220 million contained a universal result
• 16% of total clicks involved a universal result
• 87 million people searched, 58% saw a Universal result (38% of people saw video, 34% news, 19% images, 10% maps/stocks/weather)

This change in search results bodes well for local advertisers that take advantage of video as part of their online marketing strategy. By leveraging video local business has a better opportunity of appearing higher in universal search results. Video can also be included in map results and local results making video a multi-faceted search improver.

In addition to inclusion in Universal Search video remains a powerful branding and direct response medium for the web for small businesses. As Universal Search becomes more prominent video benefits will continue to grow as a vital part of online marketing for small businesses.

Here's a link to the Turnhere blog where the above post comes from, please excuse my laziness on a Saturday. However, the fact remains that if you're a small business owner, Realtor or any organization for that matter who wants to increase your exposure....video is here to stay. Our push at fusedlogic in this area is paying dividends for our clients and ourselves. View the fusedlogic youtube channel here.

This post brought to you by Disruptor School

Edmonton Alberta Real Estate Agent Judy Clare Packer

In this youtube video, I had the opportunity to interview Judy of Edmonton's leading Real Estate team ReMax Excellence and ask her some questions regarding her profession. As well as, questions regarding social networking and whether she thought that social networking, facebook were gaining importance within her industry. This video is 7+ minutes long...and it's informative...

Alberta Real Estate Association, facebook, more business

There are many reasons to attend this impactful seminar on April 8th in Edmonton. Here's another.

Facebook, Real Estate, Alberta

Join this fusedlogic facebook group too.

fusedlogic Catalyst Moment - Communication

From the Desk of Walter Schwabe...

disruptor team...