Friday, August 22, 2008

Your marketing value - not what you think...

Branding today could be defined in terms of the amount of conversations being held about it. Anyone talking about you? In the same way, your marketing influence and value is no longer just solely attached to the truckloads of cold hard, grubby cash you can throw at it. Rather increasingly, it's your influence and respect in a social media context (Social Media Respect - "SMR") or for still the vast majority, the lack of said SMR. Back in March of this year, Charlene Li (still with Forrester at the time) wrote about this in her groundswell blog post.

I was reminded today of this series of thoughts by a response written by Lynne d Johnson, senior editor for Fastcompany to a question about social media and blogging convergence.

The convergence question is cool to ponder, however, I found the measuring and defining future marketing influence more compelling today.

The SMR gap continues to get larger for many, as social media isn't going anywhere. The journey I'm on regarding the building of my own social media value bank and that of my company fusedlogic inc. is really at the beginning stages still, this whole industry is still so young and ever evolving.

Fun times ahead, that's for sure...pardon my Friday afternoon ramblings but the day's pretty much over now and the weekend is ahead so hopefully you can cut me a bit of slack.

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