Here Comes The Pain!

Growing pains that is. For many who know me the fact that I've decided to "grow" fusedlogic will come as a bit of a surprise. Why? Because for nearly a decade now I've stuck to my business plan which has been to keep my company small. Seems weird doesn't it? A corporation who uses the term "accelerate business leaders" in its tag line to represent the "growth" that we enable our clients to experience has itself been focused on staying small. This for me has always been a life-balance and harmony issue.

This has also been an internal struggle of mine, again those who know me well also know I'm aggressive and business growth is in my DNA. I've been fortunate to come across great projects that have afforded fusedlogic the ability to stay a boutique firm. That said, now that my daughter is 3 and we're on to bigger and better things like training wheels and still the odd potty training episode...I'm ready in my heart and so is my wife, it's time to turn up the heat on fusedlogic. I'm feeling frisky these days, actually "amazingly excited" is a more accurate term. The opportunities for fusedlogic to grow like crazy are EVERYWHERE and have been calling out to me for a year now...

REINVENT ITSELF: That's exactly what I've done. The NEW PLAN is in place and really since early 2005 I've been researching, studying and experimenting with Web 2.0, social media and all the widgets and online apps I could possibly stand, researching traffic generation etc...I've been watching Google, Yahoo, MSN, and watching for gaps that my clients could exploit...Well I've found more than just one. I continue to search for key people around the world from whom fusedlogic and I can learn from, align and work with. That list is ever growing and it's very cool as it sits today. This reinvention has been in the works for years now...

GAPS: We have and will continue to take our knowledge, our growing global team and bring it to bear on our client's dreams. Applying Web 2.0 strategies and online marketing tactics that work for them, positioning them ahead and away from their competition. fusedlogic is now solely focused on Web 2.0 work moving forward, even though we have sparked growth for many companies doing what many people have tried to describe as the traditional management consulting approach, that's all changed now. We were never really traditional in anything we did...we were always renegades.

STILL RENEGADES: As more projects come in and I expand my team of collaborators with smart, capable and creative minds, our culture will be that of never say die ground breakers...I'll set the tone by pushing hard to keep us brave and mobile, slippery and sleek. There have in fusedlogic's past been some hard times, when I was in a car accident and couldn't work, when my daughter was born, my wife had to spend three months basically in the hospital with hypertension...but we've come through those difficulties and we're stronger than ever...2007 was a record year and 2008 well there's lots of real estate left in this year but so far..."we happy."

OUR CLIENTS: Our clients are awesome human beings and have always been willing participants in new directions, open to suggestions, change and challenges that push their limits of bravery. Growth will come for all of us because in our hearts we're ready, we're ready for the road ahead and even though there will be some bumps, sharp curves and construction zones, we're ready. The growing pains will be something we can and will handle...

So I say, "bring it on boys and girls...let's rock!"


By the way, don't forget to come out to our Yahoo! Canada luncheon on May 21st. RSVP here

You can also register with the Edmonton LinkedIn network as well...

See you there...